At Notable Investors, our mission is to identify fintech pioneers that transform traditional business models into high-growth digital ecosystems. Today, we are proud to announce our strategic backing of Yotta Wallet, a London-based innovator set to disrupt the £400bn global loyalty market.
The Problem: A Broken Loyalty Landscape
As highlighted in Yotta Wallet’s latest analysis, traditional loyalty programmes are fundamentally flawed. Retailers are plagued by "sleeping" users, high drop-off rates at sign-up, and the friction of requiring customers to download yet another app. For the consumer, "points" have lost their lustre; they want tangible value, not complex calculations.
The Solution: The "Starbucks Effect" for Every Retailer
Yotta Wallet allows any retail or QSR brand to function like a neobank. By studying the world’s most successful stored-value ecosystem – Starbucks – Yotta has built a White-Label Wallet-as-a-Service platform that captures the same powerful "lock-in" effect.
Why we believe Yotta Wallet is a category winner:
A New Era of Customer Lifetime Value (LTV)
The data speaks for itself. Pilot programmes using Yotta’s infrastructure have seen loyalty participation jump from 12% to 42%, while repeat purchase rates have nearly doubled.
"Yotta Wallet isn't just fixing loyalty; they are building the financial infrastructure for the next generation of retail," says the team at Notable Investors. "By turning transactions into sustained engagement and improved cash flow, they are providing the 'engine' that modern high-street brands desperately need."
We are excited to support Yotta Wallet as they scale their operations and help retailers transform their customers into a loyal, high-frequency community.
Find out more about our latest portfolio company: https://yotta-wallet.com/
